What is selling on e-commerce platforms?
Selling on e-commerce platforms refers to the activity of buying and selling goods or services through online marketplaces, where sellers and buyers meet and conduct transactions in a digital environment.
In essence, e-commerce platforms act as intermediaries that connect supply and demand, supporting transaction processes for both B2C sales and B2B sales.
The global landscape of selling on e-commerce platforms
In recent years, selling on e-commerce platforms has become an essential part of global trade. Businesses worldwide increasingly rely on digital platforms to find customers, partners, and collaboration opportunities, rather than depending solely on traditional channels.
With the advancement of internet infrastructure, technology, and international logistics, digital transactions have become faster and more efficient. As a result, selling on e-commerce platforms is no longer limited to retail activities but has expanded strongly into B2B transactions, accelerating the growth of cross-border e-commerce.
What is driving businesses to join e-commerce platforms?
Starting sales without building independent infrastructure
Businesses can launch products quickly on e-commerce platforms without investing heavily in technical systems. This approach is especially suitable for SMEs beginning their online selling journey.
Fast access to buyers
E-commerce platforms already attract a large pool of buyers, allowing businesses to reach customers more easily. Built-in tools also help improve online selling efficiency compared to self-operated channels.
Lower-cost market expansion
Through digital platforms, businesses can reach customers across multiple regions, including international markets. This makes cross-border selling more accessible with significantly lower costs.
Selling on e-commerce platforms offers clear advantages in market access and cost efficiency. However, real effectiveness depends on choosing the right business model and the right type of platform.
👉 Learn more: B2B E-commerce: Benefits and Why Online Marketing is Necessary
How Vietnamese SMEs are selling on e-commerce platforms?
When entering e-commerce platforms, many Vietnamese SMEs begin with B2C selling, as this model is easier to deploy and generates early revenue.
However, as they expand into new or international markets, several limitations emerge:
- Increasing price competition
- Rising advertising costs to reach new buyers
- Differences in consumer preferences across markets
At the same time, many SMEs start exploring B2B selling on digital platforms.
Under this approach, the focus shifts from the number of orders to:
- Finding buyers and distribution partners
- Increasing transaction value
- Building long-term business relationships
However, retail-oriented e-commerce platforms often provide limited support for business-to-business connections, making it difficult for SMEs to scale toward B2B.
Which model is truly suitable for Vietnamese SMEs when selling on e-commerce platforms?
Choosing between B2B selling and B2C selling depends on product type, operational capacity, and each SME’s growth objectives.
When SMEs need direct access to Consumers
For many SMEs, the initial goal is to bring products to market and generate revenue from end consumers. In this case, e-commerce platforms help businesses reach large buyer bases and deploy online selling quickly. This approach is suitable when:
- Products are mass-market consumer goods
- The business has marketing capabilities
- Revenue growth depends on order volume
When SMEs need to connect with buyers and partners
As scale increases, businesses often shift toward finding buyers, distributors, and long-term partners. At this stage, the focus is no longer individual orders, but:
- Transaction value
- Long-term cooperation
- Strategic partner compatibility
In this context, selling on e-commerce platforms becomes a gateway for SMEs to access business networks, not merely a retail channel.
GMAJOR – supporting SMEs in entering B2B selling on e-commerce platforms
GMAJOR is built as a B2B e-commerce platform, focusing on helping Vietnamese enterprises sell on e-commerce platforms through direct connections with international partners. Instead of operating as a mass retail marketplace, GMAJOR is designed around the real needs of businesses engaged in B2B selling.
This B2B focused approach makes GMAJOR a practical choice for SMEs developing their e commerce strategy, with core support features including:
- Business verification to help ensure transparent and reliable transactions
- Multilingual communication support that allows smoother cross border selling
- Product and cooperation listings enabling businesses to proactively reach buyers or suppliers
- Industry specific matching that helps companies connect with partners aligned to their actual needs
Through GMAJOR, enterprises selling on e-commerce platforms can approach international markets in a structured way, reducing risk, controlling cost, and gradually building real B2B experience.
GMAJOR supports SMEs in implementing B2B selling on e-commerce platforms with optimized costs
To welcome the Lunar New Year, GMAJOR offers a 20 percent discount on all service packages, helping Vietnamese SMEs begin B2B selling on e-commerce platforms more easily.
Three service packages are designed to match different business needs:
- Executive Manpower: Assistance for international connection and market entry
- Negotiation Commitment: Support with partner matching and scheduled business negotiations
- Internal Training: B2B connection combined with internal training and recruitment support
With this incentive, businesses can access buyers, partners, and international markets with lower initial costs during the early stage of B2B expansion.
👉 Looking to reach buyers and international partners more efficiently through B2B e commerce platforms? Let GMAJOR accompany your business.
GMAJOR supports Vietnamese enterprises in implementing B2B selling on e-commerce platforms in a practical way, helping businesses connect with suitable partners, communicate transparently, and expand step by step based on available resources.
👉 Contact us for consultation now:
🌐 Website: https://www.gmajor.biz
📲 Hotline: 036 300 3831
📧 Email: support@gmajor.biz
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