With its increasingly prominent position in the global supply chain, Vietnam is an important link contributing to the explosion of e-commerce and especially the B2B model for businesses. This is a golden opportunity for Vietnamese SMEs to expand to the international market, leveraging competitive cost advantages and free trade agreements (FTAs).
In particular, the B2B (Business-to-Business) e-commerce model, transactions between businesses and businesses, is bringing superior benefits to small and medium-sized enterprises (SMEs) in Vietnam. Outstanding benefits include: easier access to international markets, reduced operating costs (warehousing, direct sales staff), increased transparency in the supply chain, shortened transaction time, and expansion of global partner networks without large investments in physical infrastructure.
However, to maximize the potential of B2B e-commerce, especially when targeting exports, businesses need to master online marketing knowledge. From building professional websites, SEO optimization, running Google/Facebook ads, using content marketing, to managing customer relationships via email and platforms like LinkedIn, Alibaba, Amazon Business, Gmajor… all require a systematic and continuously updated digital marketing strategy.
With support from major e-commerce platforms and Vietnam’s policies promoting digital transformation, this is the golden time for Vietnamese SMEs to transform, conquer the international market in the most optimal, effective, and sustainable way.
Vietnam stands out in the global supply chain, presenting golden opportunities for SMEs in B2B and e-commerce
What Is E-Commerce? Definition And Core Characteristics
E-commerce is the activity of buying and selling goods and services online via the Internet, where transactions take place entirely in the digital space. Unlike traditional business limited by geographic location and opening hours, e-commerce operates 24/7 and has no geographic borders.
There are three main characteristics of e-commerce that businesses need to understand:
- No direct transactions: All activities take place online, using digital signatures and online payments
- No geographic limitations: Transactions can be conducted globally, breaking down national barriers
- Involvement of third parties: In addition to buyers and sellers, there are transportation, payment, and logistics units
In Vietnam, the e-commerce market size will exceed 25 billion USD in 2024, with growth rate in the world’s Top 10 (according to VOV report). This proves the enormous business opportunities in this field.
The Greatest Benefits Of E-Commerce For Businesses
Access To The Global Market Without Large Costs
E-commerce allows Vietnamese SMEs to reach customers worldwide with just an online platform. No need to open branches abroad or rent expensive premises, businesses can sell their products anywhere in the world.
Significant Reduction In Operating Costs
One of the biggest benefits of e-commerce is reducing operating costs compared to traditional business. Businesses save:
- Premises rental costs (no need for physical stores)
- Sales staff (automated by systems)
- Warehouse management (optimized by technology)
Non-Stop Operations, Increased Revenue
Online stores are always open without constant supervision. Customers can shop at any time, from anywhere, optimizing sales opportunities.
E-commerce helps Vietnamese SMEs reach the global market
B2B Model: Golden Opportunity For Business-To-Business
Definition Of B2B Model In E-Commerce
The B2B (Business-to-Business) model is when one business provides products or services to another business, instead of selling directly to end consumers. In this model, partners will use the products/services to serve production activities or resell to end customers.
Specific Benefits Of The B2B Model
| Benefit | Real Impact |
| Resource savings | Optimize capital and time in the buying and selling process |
| Professional process | Order placement systematically, automated, reducing errors |
| Strong bonding | Build long-term relationships with reputable partners |
| Scale expansion | One business can wholesale to dozens or hundreds of retailers |
Example: A company providing software as a service (SaaS) for other businesses to use, or a manufacturer selling products in large quantities to retailers for further distribution.
The Important Role Of Online Marketing In E-Commerce
Why Is Online Marketing The Key To Success?
To operate e-commerce successfully, online marketing is not an option but a mandatory factor. Businesses compete fiercely to attract customers on digital platforms.
Essential Online Marketing Strategies
| Strategy | Purpose |
| Social Commerce (Selling on social media) | Promote on Facebook, TikTok, Instagram to increase brand awareness |
| Brand Storytelling (Building brand story) | Convey goals, vision so customers understand and trust |
| Targeted & Personalized Marketing | Reach the right potential customers, reduce useless advertising costs |
| UX Optimization (User Experience) | Keep the purchase process simple, increase conversion rates |
| Customer Data Analysis | Track shopping behavior to plan accurate marketing |
In reality, businesses that neglect online marketing often struggle to reach new customers, leading to low revenue despite having quality products.
B2B model: Business-to-business sales, saving resources, fostering long-term relationships, and enabling scalability
Benefits And Challenges For Foreign Businesses Entering The Vietnamese Market
Golden Opportunities For Foreign Enterprises
Foreign businesses can leverage e-commerce to enter Vietnam with minimal investment:
- Start operations with low costs: No need for large capital or physical stores—just set up a store on local e-commerce platforms like Shopee, Lazada or Tiki.
- Turn products into high-demand items: Promote international goods to millions of Vietnamese consumers through digital channels.
- Easy market access: Reach Vietnamese customers quickly without complicated local registration or export procedures.
Challenges To Note
| Challenge | Solution |
| High competition | Build a strong localized marketing strategy and create unique differentiation |
| Technical errors | Choose reputable platforms and invest in reliable digital infrastructure |
| Information security | Comply with Vietnam’s data protection regulations and build customer trust |
| Transportation risks | Partner with reputable local logistics providers and provide tracking codes for customers |
By overcoming these challenges with strategic planning, foreign enterprises can successfully tap into Vietnam’s fast-growing e-commerce market and achieve sustainable growth.
Contact Gmajor To Build B2B E-Commerce Strategy
Gmajor provides comprehensive e-commerce and online marketing solutions, supporting Vietnamese SMEs to connect with global B2B partners.
Gmajor supports global B2B!
Gmajor provides comprehensive accompanying service packages:
- Operating personnel: Professional support + 3 potential partners/month
- Negotiation commitment: 6 partners + 3 negotiations/month
- Internal training: Comprehensive from finding partners to staff training
- Advertising package: Increase global visibility on the Gmajor platform
20% discount offer – Contact today!
📞 Hotline: 036 300 3831
📧 Email: support@gmajor.biz
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