E-commerce platforms (also known as electronic trading platforms) have become the core infrastructure of the digital economy, connecting millions of businesses, suppliers, and consumers worldwide. In Vietnam, the e-commerce market is growing remarkably at an average rate of 28% per year, with the market size expected to exceed 37 billion USD by 2026, making it one of the most dynamic markets in Southeast Asia.
Understanding what an e-commerce platform is, its common forms of operation, the legal conditions for providing intermediary services in Vietnam, as well as the benefits and requirements when participating in business on these platforms? This article provides a clear and comprehensive overview so you can fully grasp and effectively apply it in the modern business environment.
The primary activity on GMAJOR e-commerce platforms is online buying and selling transactions
What is an E-commerce Platform? Basic Concept
An e-commerce platform is defined as a website or online application that allows individuals, organizations, and merchants (who are not the platform owners) to conduct all or part of the process of buying and selling goods and services on that platform.
In essence, an e-commerce platform acts as an intermediary bridge between sellers and buyers, helping them connect in the online space to carry out convenient, safe, and efficient transactions. Unlike a standalone online store, an e-commerce platform allows thousands of sellers to display their products simultaneously on a shared platform.
Easy-to-understand example: An e-commerce platform is like a gigantic digital marketplace. The platform owner builds the market infrastructure (providing technology, payment, logistics), sellers rent “virtual stalls” (online stores) to display goods, and buyers can “browse the market” via their phones without leaving home.
Forms of Operation of E-commerce Platforms
- Website Allowing Store Setup Participants can create individual online stores to display and introduce their goods or services. This is currently the most common form.
- Website Allowing Online Contract Signing The platform provides tools for users to complete the entire contract process with customers, from quotation to signing.
- Website with Dedicated Buy/Sell Sections Allows participants to post buy/sell notices in specific categories by industry.
- Social Networks Integrated with E-commerce Modern social platforms have integrated e-commerce features, allowing users to buy and sell directly without leaving the app, such as TikTok.
Conditions for Providing Intermediary Services
To operate an e-commerce platform effectively, platforms must comply with strict legal and professional conditions:
Responsibilities of Sellers
| Responsibility | Detailed Content |
| Transparency of information | Provide complete and accurate personal, business, and product information |
| Truthfulness | Ensure all advertisements and product descriptions are accurate and not deceptive |
| Contract conclusion | Comply with regulations when using online ordering functions |
| Compliance with the law | Adhere to regulations on payment, advertising, promotions, intellectual property protection |
| Financial obligations | Fully declare taxes and report business activities |
E-commerce platforms are intermediary platforms that connect sellers and buyers online
Legal Framework Regulating E-commerce Platforms
E-commerce platform operations in Vietnam are governed by:
- Commercial Law 2005 and Electronic Transactions Law 2023
- Decree 52/2013/ND-CP (and its amendments) on e-commerce
- Detailed circulars regulating websites and mobile applications
Applications of E-commerce in Modern Business
Benefits for Businesses
E-commerce platforms bring practical benefits:
- Market expansion: Reach customers worldwide without geographic limitations
- Reduced operating costs: No need to rent physical premises, hire staff, or manage warehouses
- Increased sales opportunities: Operate 24/7 with no opening hour restrictions
- Fair competition: SMEs have the opportunity to compete on equal terms with large enterprises
Benefits for Consumers
- Convenient shopping: Can buy anytime, anywhere
- Easy price comparison: View multiple options and choose the best product
- Product diversity: Access thousands of products from different sellers
- Secure payment: Multiple secure payment methods
Benefits for the Economy
- Job creation: Millions of job opportunities in logistics, marketing, customer service
- Promotion of cashless payments: Enhancing financial digitization
- Environmental protection: Optimized transportation and reduced packaging waste
E-commerce platforms offer many great benefits: businesses can expand their markets and reduce costs
Contact Gmajor to Do Business on E-commerce Platforms
Gmajor provides comprehensive e-commerce platform business solutions, helping Vietnamese businesses optimize their digital platform applications.
Gmajor offers comprehensive accompanying service packages:
- Operating personnel: Professional support + 3 potential partners/month
- Negotiation commitment: 6 partners + 3 negotiations/month
- Internal training: Comprehensive from finding partners to training staff on e-commerce platform processes
- Advertising package: Increase global visibility on the Gmajor platform
20% discount offer – Contact today!
📞 Hotline: 036 300 3831
📧 Email: support@gmajor.biz
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