An e-commerce website (also known as an e-commerce site) is an independent online business platform that allows businesses to fully control the customer experience and build an independent brand. Today, it has become a popular choice for businesses wanting to optimize low operating costs, avoid dependency on large marketplaces, while still reaching a wide range of customers.
When deciding to participate in or build an e-commerce website, many businesses often compare the standalone website model with marketplace platforms. This article clarifies what an e-commerce website is, analyzes the types of low operating costs (website development, hosting, maintenance), commission fees (if combined with marketplaces or affiliate programs), advertising costs (Google Ads, Facebook Ads, SEO), and especially how to build a strong brand and credibility on digital platforms to create sustainable competitive advantages.
Sustainable e-commerce business
What is an E-commerce Website? Basic Definition
An e-commerce website (E-commerce Website) is an electronic information page established to serve all or part of the online buying and selling process of goods and services. Unlike a marketplace where multiple sellers operate together, an e-commerce website is typically where a single business sells its own products.
The essence of an e-commerce website is a “virtual store” operating 24/7, replacing traditional product shelves, sales staff, and cash registers. It eliminates geographic barriers, allowing businesses to reach global customers without opening branches in multiple locations.
Popular E-commerce Website Models
1. Standalone Sales Website (Direct-to-Consumer – D2C)
Businesses build their own website to sell their products directly to customers. This model allows full control over the customer experience but requires significant investment in development and advertising.
2. Participation in E-commerce Marketplaces
Businesses rent virtual stores on platforms (e.g., Shopee, Lazada, TikTok Shop) to conduct business. This model leverages the platform’s massive existing traffic but incurs commission fees and limited control.
3. Social Commerce (Selling via Social Networks)
Modern social media platforms integrate e-commerce features, allowing sellers to livestream or sell through photos without needing a separate website.
Low Operating Costs – Core Benefit
Comparison: Standalone Website vs E-commerce Marketplace
| Cost | Standalone Website | E-commerce Marketplace |
| Development fee | High (from 5-50 million VND or more) | Low (free – a few million VND) |
| Advertising costs | Self-paid for all costs | Lower (platform provides support) |
| Commission fee | Usually 0% | 3-15% per order |
| Fixed monthly fee | 1-5 million VND depending on industry and purpose | 0-2 million VND |
| Can be higher or lower depending on subscribed packages | – | |
| Logistics costs | Self-managed and search for logistics providers | Higher than expected (may exceed budget) |
| Platform provides solutions and partner support |
E-commerce marketplaces help businesses save 60-70% in operating costs compared to building a standalone website.
Popular e-commerce models
Commission Fees and Advertising Costs
Fee Structure on E-commerce Marketplaces
- Commission Fee: 3-15% per order depending on the category
- Advertising Fee: 0-30% of budget if running ads on the platform
- Other Service Fees: Packaging, warming, brand verification (if applicable)
Calculation Example
If selling a product for 500,000 VND:
- Commission fee 10%: 50,000 VND
- Advertising costs (10% of revenue): 50,000 VND
- Logistics costs: ~30,000 VND
- Actual profit: ~370,000 VND (74% return)
Building Credible Brand on E-commerce Website
1. Optimize Product Images and Descriptions
- High-quality images: At least 4-5 photos, showing multiple angles
- Detailed descriptions: Size, material, origin, clear usage instructions
- Star ratings: Display reviews from previous customers (very important)
2. Build Positive Reviews and Feedback
- Product quality: The #1 factor determining ratings
- Customer service: Quick responses, immediate problem resolution
- On-time delivery: Increases customer satisfaction rate
3. Effective Marketing Strategies
- Content Marketing: Create articles, tutorial videos about products
- Promotional Campaigns: Flash sales, discounts, free gifts
- Email Marketing: Send news and offers to existing customers
Reputation is essential when doing business on e-commerce platforms
Top 5 B2B E-commerce Platforms Connecting Businesses
To help businesses export globally, here are the top 5 popular B2B e-commerce platforms:
1. Alibaba
The world’s largest B2B platform, connecting millions of suppliers with buyers. High fees but massive traffic.
2. Global Sources
B2B platform specializing in household goods, electronics, and consumer products. Famous for online exhibitions.
3. EC21
Asian B2B platform with over 100,000 companies. Focuses on chemicals, electronics, and textiles.
4. GMAJOR
GMAJOR is a global B2B platform specially designed for Vietnamese businesses wanting to connect with Japanese and international partners.
Outstanding advantages:
- Global partner database from 180+ countries
- In-depth negotiation support: 6 partners + 3 negotiations/month
- Comprehensive internal training: From finding partners to operating B2B
- Advertising package for global visibility: Helps Vietnamese products reach the world
- Competitive commission fees: Clear, transparent, no hidden fees
Costs: Customized packages per month based on needs
5. Made-in-China
Specializes in connecting Chinese manufacturers with global importers. Famous in machinery and electronics.
GMAJOR provides solutions for e-commerce websites
Why Choose Gmajor for a B2B E-commerce Website?
Gmajor is not just a trading platform but a strategic partner that helps Vietnamese businesses:
- Reach 180+ countries without worrying about separate marketing
- Reduce 40-50% of costs in searching for international partners
- Receive in-depth training on global B2B processes
- Get real negotiation support from professional consultants
Gmajor provides comprehensive accompanying service packages:
- Operating personnel: Professional support + 3 potential partners/month
- Negotiation commitment: 6 partners + 3 negotiations/month
- Internal training: Comprehensive, from finding partners to training staff on B2B e-commerce websites
- Advertising package: Increase global visibility, build international credible brand
20% discount offer – Contact today!
📞 Hotline: 036 300 3831
📧 Email: support@gmajor.biz
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